As you probably guessed by the title I want to address a very overlooked aspect of the painting business(and Contracting in general) and that's Marketing.
I know your probably thinking what is he talking about I put a lot of effort into marketing my company, well I then would ask you this question:
"
How much business do you have right now"
If you say well I go through the typical ups and downs that most business's go through then I would say you probably need to work a little more on your marketing strategy.
We all need help from time to time and I am no exception but I also place a very high emphasis on marketing my business every chance I get and that's what I want everyone to understand.
The more that you treat it like a chore the more it becomes one. I realize that it is a necessary evil when your in business for yourself to get your companies name "out there" any way that is possible but if your not doing it with enthusiasm then you will come across as being less then genuine to your potential clients and that's when you will lose them to your competition.
Treat your business as a product that your clients need to have and you will not go wrong.
Check out (Marketingscoop.com) for more strategies on successful marketing.
